How to Choose a Photographer That is Right For You
Choosing a photographer might seem like a simple task—until you start looking. Then suddenly, you realize there are so many incredibly talented photographers in your area, all with different styles, approaches, and price points. It can feel a little overwhelming. But don’t worry—with a little guidance, finding the right photographer can actually be a fun and exciting part of your journey!
Step 1: Know What Kind of Session You’re Looking For
Before you dive into the world of portfolios and Instagram grids, take a moment to define what type of photoshoot you want. Are you planning a couples session to capture your love story? A family session to freeze this moment in time? Maybe branding images for your business, or a boudoir shoot as a confidence-boosting gift to yourself?
Once you’ve figured that out, you're already halfway there.
Photographers often have a niche—a specialty that they’ve honed over time. While some photographers love doing a little bit of everything, others focus specifically on certain types of sessions. Understanding what you're looking for will help you narrow the field and focus on photographers who align with your vision.
Step 2: Start the Search
Now comes the fun part—finding your photographer! Social media is one of the best tools for this. Instagram, Facebook, and even TikTok can give you insight into a photographer’s work, personality, and client experience. Don’t just scroll the photos—read the captions, watch behind-the-scenes videos, and check out tagged posts from previous clients.
You can also post in local Facebook groups asking for recommendations, especially if you’re looking for a specific style or type of session. People love to share their favorite photographers, and it’s a great way to get real feedback and see examples of their work in everyday settings.
Step 3: Pay Attention to Style and Vibe
Every photographer has a unique style—both in the way they shoot and the way they edit. Some lean toward light, bright, and airy tones; others prefer dark, moody, and dramatic edits. Neither is better than the other—it just depends on what resonates with you.
But it’s not just about the visuals. The experience matters, too. Some photographers are super hands-on, helping with posing every step of the way. Others take a more documentary-style approach, letting moments unfold naturally. Think about what will make you feel the most comfortable and confident.
Step 4: Consider Your Budget
Photography is an investment—and there’s a wide range of pricing depending on experience, style, session type, and location. While it’s important to stay within your budget, remember that these are the moments you’ll be looking back on for years to come. Try to view photography not just as a service, but as something that adds lasting value to your life.
Most photographers are transparent about their pricing or offer packages to fit different needs. Don’t be afraid to reach out and ask questions! Many are happy to walk you through the process and see how they can work with your vision.
Step 5: Trust Your Gut
At the end of the day, the right photographer is someone who “gets” you. You should feel comfortable communicating with them, excited about their work, and confident that they’ll capture you in a way that feels authentic.
Look for someone who makes you feel seen, heard, and understood. Because when you feel relaxed and connected, that’s when the magic really happens in front of the camera.
